AI guidance for small businesses and workplace leaders — honest, not hyped.
Making work (and culture) genuinely better.

Quick answer: PRSA's Ethical Standard Advisory #22 states that AI agents are tools, not ethical actors, and the human deploying them is accountable. Before any AI agent acts on your behalf, answer five questions: disclosure, review, access, accountability and literacy. I was recently at a local AI workshop for small business owners when the trainer asked the room a simple question: what is the difference between agentic AI and generative AI? Silence. A few people glanced at t